![]() The sector is led by brands such as the Chicago-based Vital Proteins, which became Instagram-famous when it partnered with Kourtney Kardashian on an organic blueberry-and-lemon–flavored powder sourced from pasture-raised cows in Brazil. Promising everything from thicker hair and stronger nails to plumper skin, collagen powders are on track to reach $7.5 billion by 2027. The way to help replenish those reserves, he says, is to consume it-whether by simmering bones into a savory stock (à la Marco Canora’s celebrity-favorite Brodo) or reaching for the new and best collagen supplements now flooding the market. “By the time you’re in your mid-50s, your body is producing 50 percent less collagen,” Axe continues. If you, too, have been slow to embrace collagen supplements, consider this: “Collagen is really critical to our health because it makes up 30% of all of the protein in our bodies,” explains Josh Axe, D.N.M., a clinical nutritionist and author of 2019’s The Collagen Diet, who notes that production of the multitasking amino-acid chains starts to decline around age 25. ![]() However, we may earn affiliate revenue on this article and commission when you buy something. All products featured on Vogue are independently selected by our editors. ![]()
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